Catering Management (Kiong Kee Restaurant)

Introduction

Kedai Kopi Kiong Kee is a typical Chinese kopitiam that you'll find all over Sabah. It serves many traditional Chinese hawker foods. These dishes include the common noodle with soup, and the ever popular Sabahan favourite the Kon-Lau noodle (dry noodle). Besides these, Curry laksa, pan mee, yee mee, iwat mee, and porridge are also available at Kiong Kee Kopitiam. The pricing here is reasonable starting at RM 4, while the meat and noodle portions are very generous compared with other noodle shops.

Buns and cakes are also available especially in the morning. Every day except Sundays, starting from 9:30 am to lunch time, economic rice is served. Kiong Kee kopitiam cooks up some 14 different dishes daily. Price for the economic rice starts at RM 4.

Located along Gaya Street, the oldest section of Kota Kinabalu city, Kiong Kee Kopitiam lies right at the heart of everything, making it easily accessible by foot or by vehicles. Every Sunday morning Kiong Kee Kopitiam opens its door as early as 5:00 am, just to cater for those early birds who will soon be crowding the busy street for the weekly Gaya Street Sunday Market.

Chapter 1: Nature of Business of Kiong Kee Restaurant

A. Nature of Service

The nature of business of Kiong Kee Restaurant is food service. Kiong Kee Restaurant provides On-premise and Off-premise Catering as well to its customers.

B. Details of Kiong Kee Restaurant

Business Hours: 6:00 am to 5:00 pm (Monday to Friday)
                             6:00 am to 3:00 pm (Saturday)
                             5:00 am to 2:00 pm (Sunday)

Kiong Kee Kopitiam will take a day off once a month (note: no specific day).

Address: Kedai Kopi Kiong Kee
                 No. 121, Ground Floor, Gaya Street,
                 Kota Kinabalu, Sabah, Malaysia.

Contact Number: +601 64350 5027 (Mathew Lo)

Chapter 2: Product of Kiong Kee Restaurant

Curry Laksa

Noodle Soup

Fried Noodle

Fried Rice

Singaporean Fried MeeHoon

Tenom Fried Noodle

Economy Rice

Chicken Rice

Yee Mien

Pan Mien

Kon Lou Mien

Iwat Mien

Porridge

Cake

Bun

Rice Dumpling

Steam Pau

Chapter 3: S.W.O.T Analysis of Kiong Kee Restaurant

Strength

Kiong Kee Restaurant has a huge range of foods for the customers to choose from. Every of the foods are good and sell in a very reasonable and affordable cheap price. They have a big space in their restaurant for everyone to sit in and eat. They provide a very good service to every of their customer. And the owner and his staffs are very friendly.

Weakness

They serve non-halal food, so not everyone can eat in their restaurant. They don't enough parking for the customers. 

Opportunity

The restaurant placed at the heart of the city, the most strategic place with a lot of tourists pass by the restaurant each day. Near the banks and offices around.

Threat

Kiong Kee Restaurant has few big competitors around such as Pizza Hut, Yee Fung Restaurant, Rainforest Restaurant.

Chapter 4: Pricing of Kiong Kee Restaurant

General Pricing

The pricing of Kiong Kee Restaurant is based on what the customers order, based on the menu list and it is a la carte style of charge. Starts from RM4 - RM6 for food.

Package Pricing

Their package pricing is usually applied in the premise for occasion such as Birthdays, Full-Moon, and other small parties. They usually using Buffet service during the off-premise catering. They will sell whatever that can be found in the on-premise menu. The price of one event is depends on how many pax that they need to cook for. They will count food & price for per head.

Chapter 5: Marketing Plan of Kiong Kee Restaurant

Kiong Kee Restaurant advertise their business through the word-of-mouth by their royal customers. The don't really do much marketing but people still coming in to their restaurant. 

The owner usually give something special to the royal customers such as free extra meat or vegetable, free drink or free re-fill.

And the best marketing that they can market their restaurant is their good food. Peoples are attracted to their restaurant because of their delicious & cheap food.

Prepared By: 

Adrian Mak Wei Sing

01667-05-09

Diploma in Culinary Arts

May 2009

Asian Tourism International College